While resurgent waves of COVID-19 have caused new lockdowns and stay-at-home restrictions in places including California, Hong Kong and Australia’s Victoria State, nearly half of the world’s cinema…
Gower Street data shows that cinemas representing 48% of the globalwere open over the past weekend. That figure is up from 41% a week earlier, and a significant leap from 28% on July 18, before Chinese cinemas returned to activity.
China, which has the largest number of commercial cinema screens in the world, is itself still in the process of reopening. Gower Street’s data points to 54% box office availability in China in the first weekend after reopening, and 73% over the second weekend. The weekend contribution lifted the global year-to-date total to $6.4 billion. That is a 74%, or $18.8 billion, shortfall compared with the $24.5 billion cumulative gross that worldwide cinemas have normally notched by this point in the year.
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