The homepages of nearly all U.S. hospital websites shared data with third-party trackers in 2021, according to research published Monday in Health Affairs.
Over 98% of hospital homepages made at least one data transfer to a third-party, which could pose risks for patient privacy.he homepages of nearly all U.S. hospital websites shared data with third-party trackers in 2021, according to. The study did not analyze what specific data was transferred, but the researchers say the sheer volume of trackers suggests it’s likely some of these transfers could run afoul of the federal patient privacy law known as HIPAA.
This intersection of tracking technology and healthcare data has recently come under increased federal and legal scrutiny. Anlast June found 33 hospital websites were sharing health information with Facebook from a tracker known as the Meta pixel, which has led to class action lawsuits. And, in December, the federal government issued new guidance around trackers and what web activity might be subject to HIPAA – even if the person browsing the website isn’t an existing patient.
Hospitals were more likely to have tracking technology on their websites if they were part of a larger health system, had a medical school or were located in urban areas, the researchers found. The most common tracker was Alphabet , which appeared on 98.5% of hospital homepages, followed by Meta on 55.6% and Adobe Systems on 31.4%. There were other recognizable names, such as Oracle, Amazon, Microsoft, Salesforce and the data broker Acxiom.
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