CNBC affirms its position as the number 1 business news brand in Europe
5:01 AM EDT
The IPSOS Affluent Europe 2022 survey covers the top 20% of households across 21 European countries and is based on fieldwork conducted between January-December 2021. The survey is one of the primary research reports advertisers use to determine their target audience reach and engagement, as well as how to allocate their advertising budgets.
CNBC has significantly increased its brand growth in major European markets, specifically by 19% in Germany, 20% in France, and 18% in the UK. The TV channel continues to gain viewers, with the data showing a bounce back in monthly and daily viewers following the pandemic. CNBC reaches 6.1 million affluent adults across Europe, making it the top business TV station in nearly every territory covered by IPSOS. Digital growth has also outpaced the rise seen by most of competitor brands.
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