NCAA men’s basketball tourney games in San Antonio to generate estimated $10M, give major boost to local hotels

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NCAA men’s basketball tourney games in San Antonio to generate estimated $10M, give major boost to local hotels
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March Madness is back in San Antonio and along with it a sense of normalcy.

“This tournament feels normal again. We’ve got fans in the stands. The AT&T center will be rocking on Thursday,” said Jenny Carnes, executive director of San Antonio Local Organizing Committee.

“It’s a great lineup of four teams, from a No. 1 seed to two teams that played in the Men’s Final Four Championship game in 2018 with Villanova and Michigan,” Carnes said.The Alamo City has hosted multiple men’s and women’s NCAA Final Fours and regional tournaments, thanks in large part to San Antonio Sports working with city leaders and local universities. Another men’s final four will be held in San Antonio in 2025.

“They moved toward playing in NBA arenas and in smaller arenas. This will be our third event to do the AT&T Center. We hosted the first and second round back in 2014 and a women’s regional in 2006. So we’re used to doing the Final Fours at the Alamodome, but it’ll be nice to be in a more intimate setting for a sellout crowd, hopefully on Thursday.”Despite the games being played at the AT&T Center, it still means big business for downtown San Antonio.

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