Today's launch of peacockTV 'is the manifestation of the future of NBC in some respects, because it takes a page from the broadcast model,' Matt Strauss, the chairman of Peacock and NBCUniversal Digital Enterprises, says.
In addition to lots of classic shows , newer shows , movies and a handful of new originals, Peacock features live news, sports, late-night shows and other programs. And, in an analog move, it offers more than 20 channels built around certain shows, themes and genres.
Similar channels exist for"Saturday Night Live," NBC's various news brands and popular reality shows like “Keeping Up With the Kardashians.” Peacock ultimately expects to have more than 70 such channels. Peacock's advantage is that it's free, which may be particularly attractive to consumers in an economy ravaged by the coronavirus pandemic. It's a less crowded space, with"We're zigging where others are zagging," Strauss said."We're not just focusing on another subscription service, but providing a much more affordable option in the market, which we believe is incredibly relevant at this moment in time.
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