Steph Curry, John Legend, Al Roker and the cast of 'Grand Crew' are among the celebrities participating in the campaign, which is being structured around conversations featuring the stars.
While the network PSAs clocked in at 30 seconds or under, each episode of the new campaign will be 5 to 9 minutes long, featuring more depth and discussion.
Legend and Curry will discuss their efforts to fight childhood hunger and providing kids with a quality education, with Legend also tackling criminal justice reform and Curry discussing his support for early childhood development; Sellers and Snow will discuss mental health and the personal impact therapy had on their lives; Dreyer and Roker will address climate change, and the steps people can take in their own lives to make a difference; and thecast will “discuss the importance of dispelling...
“[Peacock] really afforded us more inventory than we have traditionally had on air,” Smith says. “Sometimes it’s hard in -30 seconds or -15 seconds to boil down the complexities of everything… This is more about exploring different perspectives, and giving people ideas and inviting them in and it really works with the topics that we’ve chosen, from mental health to the environment and to food and clothing insecurity as well.
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