NBCUniversal is reducing commercials as advertisers scale back and shift messaging
said that starting today it will have less commercial time and more uninterrupted content, according the Linda Yaccarino, the company’s chairman, Advertising and Partnerships.pandemic has wreaked on the advertising sector despite a surge in TV viewing. Some brands are still on, others, like airlines, have seen their business decimated and had to pull out, and still others want a presence but find their commercials suddenly irrelevant.
New resources for marketers include scaling commerce technologies and waiving technology fees; opening up more creative services; building custom marketing materials; and giving partners more access to remote production teams, brand assets, and talent at no cost. NBCUniversal is also offering free editing and translation services to help brands reach people in both English and Spanish. It is donating inventory in addition to existing media schedules for brands to air public service messages.
“Especially now, with many brick and mortar stores closed around the country and other companies facing significant challenges, our clients need more support to grow their businesses and remain connected to customers. Meanwhile, producing traditional marketing assets has become more challenging. We’ve heard all of this from our partners, and we want to help.
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