NBCUniversal has ended its content deal with Hulu, re-routing ‘Saturday Night Live’ and a number of other marquee titles to its own streaming service, Peacock. The shift is set to take effect in September
will not be available to stream on Hulu the day after they air. The full roster of programming shifting to Peacock has not yet been confirmed.
The move comes amid ever-heightening stakes in streaming. Peacock, which launched in mid-2020, has drawn 16 million premium subscribers thus far from both stand-alone customers and those who have it bundled in with their pay-TV or broadband packages. Executives said on the company’s most recent earnings call that they intend to boost spending and make bolder moves in order to get more subscriber traction. The initial focus of Peacock was on its free, ad-supported tier.
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