NBC’s Olympic presentations continue to condition even minimally intelligent viewers to suspect they’re being taken for a ride.
More spitting into the storm: When was honesty eliminated as the best policy? When does a nasty, dishonest and expensive habit become a significant part of your legacy?
And it’s not just that NBC’s national news anchors — Lester Holt’s credibility again scorched by the Olympic Flame — must be seen and heard at or near the tops of newscasts as poorly disguised pregame show shills.
Monday, on NBC’s Olympic spillover, USA Network, the women’s biathlon was contested. As a competitor skied toward the finish line, NBC’s commentator shouted that she was very close to the leading time, but then added, “I don’t think she’s going to make it.” There was no hope of escaping controversy with the 2022 Olympics
Before Holt, Brian “Incoming!” Williams was NBC’s traveling Olympics salesman. Before that, Tom Brokaw. Fellas, check your credibility in the Olympic coat room. How was that for a shameless sell, a stretch of a sell far beyond decency and dignity? And NBC’s still at it. Though most sports fans haven’t oppressed a minority since breakfast, ESPN, which has a poor grasp of sports, continues to shape itself less as an all-sports network than a broadcast entity selectively obsessed with race.
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