NBA Stars Study Hollywood’s Playbook in China

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NBA Stars Study Hollywood’s Playbook in China
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The NBA had its reckoning with China this week. Here's why the league and its star players might want to study Hollywood's experience with Beijing.

With their own lucrative brands to protect, basketball players now have to navigate sensitive relations with Beijing. It’s time to learn the rules that American movie stars have followed for decadesOct. 12, 2019 12:01 am ET

The first time James Harden apologized to China, it had nothing to do with Hong Kong protests, Beijing’s pressure on the NBA or upholding the pillars of democracy. It was all because of an unfortunate scooter incident. One of the world’s most powerful economies rolled out the red carpet for one of the NBA’s best players when the Houston Rockets superstar visited China this past summer. Mr. Harden wore the flamboyant robes of Peking Opera dress to honor the local culture, and Chinese kids wore beards to honor his marvelous...

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