'It shows the lack of planning that goes into thinking about doing business in places like China, and I've seen this with lots of other companies before,' Dartmouth's Paul Argenti says.
The NBA's first statement said the reaction to Houston Rockets general manager's tweet supporting Hong Kong protesters, which set off the controversy, was "regrettable."
"That's more than most companies would do, but you could see they were trying to thread that needle — not really offend China, not really support [Morey]," said Argenti, a professor of corporate communication.
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NBA hit with broadcast blackout by China amid Hong Kong controversyChina's state-run broadcasting network orders blackout of all NBA preseason games set to be played in the country amid Hong Kong controversy.
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China TV drops NBA exhibition games, escalating pressure amid tweet uproarChinese state television said on Tuesday it wouldn't air NBA exhibition gam...
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NBA stirs U.S. hornet's nest, faces China backlash over Hong Kong tweetThe NBA’s response to a Houston Rockets official’s tweet backing Hong Kong protesters draws criticism from U.S. lawmakers
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Column: The NBA put money first and what's right second in China controversyThe NBA's relationship with China was an issue even before Houston Rockets general manager Daryl Morey's tweet in support of the Hong Kong protests, writes columnist LZGranderson
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Chinese state media suspends broadcast of NBA preseason games in ChinaChinese state-run TV network CCTV also said it will 'immediately investigate all co-operation and exchanges involving the NBA.'
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