The NBA's marketing chief discusses the league’s time off the court, the social-justice movement and the return to play
By Nat Ives Close Nat Ives Aug. 4, 2020 6:00 am ET The National Basketball Association suspended its season in dramatic fashion on March 11, after officials pulled two teams from the court moments before tip-off because one player had tested positive for the coronavirus.
Newsletter Sign-up CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. WSJ: When the NBA abruptly suspended its season that night in March, it brought home for many people how disruptive and dangerous the pandemic could be. How did the NBA keep going when it was off the court?
WSJ: The NBA will be competing for TV viewers not just with the National Hockey League as usual but also with Major League Baseball and the National Football League. After months with little or no live sports on TV, how do you stand out in a sudden glut? WSJ: Sen. Kelly Loeffler, a co-owner of the WNBA’s Atlanta Dream, spoke against the league’s support for the Black Lives Matter movement. The players’ union said they wanted her out. How does the dispute affect what the league is trying to do?
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