The good memories made at NBA All-Star Weekend can turn into more business for Cleveland if visitors look to return
CLEVELAND, Ohio - The NBA All-Star weekend has ended, but city leaders want to make it the beginning for Cleveland.
David Gilbert, of the Greater Cleveland Sports Commission, wants the tens of thousands of visitors to tell a great story about Cleveland. “This city welcomed people as much, or better than any other city has for this event and it was known, it was seen, it was noticed,” said Gilbert. “The impact of all of those people, tens and tens of thousands of people, many of whom are major influencers, it may have a bigger long-term effect than the short-term of this incredible economic infusion.”
While the players were dunking basketballs, visitors dunked at least $100 million into the local economy.The area now gets ready for more than 20 events scheduled over the next few years, including the NCAA women’s Final Four and the Pan Am Master’s Games, the biggest international gathering in the city’s history. Also, the March Madness with the NCAA men’s basketball first and second rounds in 2025, and the NCAA Division I wrestling championship in 2026.
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