'I'm African by origin, so I did some research on African botanicals, and then just started to experiment.'
"It's important for us to have luxury. We deserve it."Author:Tanisha PinaPublish date:Oct 30, 2018It's no secret that women of color are continually underserved by the beauty industry in a myriad of ways. And while the sector has made certain strides toward filling the gaps in product offerings, it still has plenty of catching up to do in regards to showing up for women of color.
"I had been suffering from a skin disorder which the doctors really struggled to diagnose, and therefore they couldn't treat it," says Adoh. "So I was really struggling, trying to get all sorts of products and I was willing to invest whatever amount of money in it to get rid of the issue, but it just never happened. I'm African by origin, so I did some research on African botanicals, and then just started to experiment." And those trials and errors paid off.
Fast-forward to today: What began as rudimentary but effective concoctions in Adoh's kitchen now represent Epara's 10-piece product range, which specifically targets two main complexion concerns women of color face on the regular: hyperpigmentation and hydration. What all of the products have in common, however, are that they each contain botanicals, essential oil and plant extracts. All of the natural and organic ingredients used by the brand are ethically sourced from co-ops and farmers from across Africa , making up 95 to 100 percent of the range, depending on the product.
Product and price range aside, Epara has managed to give women of color the sumptuous, minimal branding, packaging and messaging that have long been non-existent in products catering specifically to them. To be a woman of color and know that the creams, serums and lotions were made by another woman of color with quality ingredients is one thing.
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