Natalie Levy Promoted to CEO of SPARC Lifestyle Group

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Natalie Levy Promoted to CEO of SPARC Lifestyle Group
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She oversees Aéropostale, Nautica and Lucky Brand.

Levy, whose background includes Ann Taylor, Lord & Taylor and The Children’s Place, joined Aéropostale in 2017 and added oversight of Nautica in 2018 and Lucky in 2020.

The biggest opportunity is with Lucky Brand, the newest brand in her stable. “The product was staid and not relevant to Millennials,” she said. “So we’re going to be relaunching for 2022.” Some refreshed product that has made its way onto the floors in the past few months has experienced a “positive” response from customers, and the brand will continue on that track.

Turning to Aéropostale, Levy said the business is “on target to be a $1 billion brand.” That was a figure it had achieved in 2016 when it was acquired by SPARC, and although management has declined to provide a current figure, Levy said the retailer has been “delivering record sales this season” as its updated product assortment connects with its target Gen Z consumer.

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