NASCAR 75: No. 69 in a series of 75 stories that helped define the first three quarters of a century of NASCAR.
The first mega-TV deal came in 1999, when NASCAR parlayed a the sport's boom in popularity in the 1990s into a six-year TV rights contract with FOX, NBC and TBS that was worth $2.4 billion.
It was a race that got everyone talking and put NASCAR on the map nationally. Richard Petty won the race, and two other prolific figures of the sport, Cale Yarborough and Donnie Allison, put on a street fight on the backstretch in front of the eyes of the entire country. Now, NASCAR appears to be on the doorstep of a TV deal that could bring the sport as much as $1 billion a year.The first mega-TV deal came in 1999, when NASCAR parlayed a the sport's boom in popularity in the 1990s into a six-year TV rights contract with FOX, NBC and TBS worth $2.4 billion. The deal began in 2001 and it put 70% on network television, and NASCAR has never looked back.
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