Migrants help campaign for the prime minister at home and lobby for the country abroad
morning in north-west London earlier this month an enthusiastic group gathered outside a community centre to fly the Indian flag—plus another one featuring the lotus flower, symbol of India’s ruling Bharatiya Janata Party . Some wore saffron scarves, a colour associated with Hinduism. After staging a car rally through the neighbourhood, they reconvened outside a Hindu temple. A British Conservativeaddressed the crowd, praising the government of Narendra Modi.
Most Indians abroad have been highly successful. In 2023 they sent home nearly $125bn in remittances, equivalent to around 3.4% of India’s, according to World Bank estimates. In America 80% of citizens of Indian origin have college degrees. The median Indian household income there is $150,000, twice America’s national average. People of Indian descent lead Google, the World Bank—and Britain.
In a country with nearly 1bn registered voters, 18m potential votes dispersed across hundreds of electoral districts would be unlikely to make a difference. Besides, plenty of diaspora Indians remain immune to Mr Modi’s charms. A survey of Indian-Americans in 2020 by the Carnegie Endowment for International Peace, an American think-tank, found that while 48% approved of Mr Modi, 31% disapproved and 22% strongly so.
These events serve two purposes, says Edward Anderson of Northumbria University, author of a recent book on Hindu nationalism in the diaspora. They help tie him to a group he values for its social, cultural and economic weight. And the pictures of crowds cheering him abroad shine his image back home as a feted statesman.
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