A leaked report said a number of changes are needed to bring more people into the town
A leaked report suggests major brands like Nando's and Ann Summers should be brought into Birkenhead town centre to help revive the town.
Wirral councillors recently claimed the shopping centres were becoming a success story citing statistics showing more footfall in the town centre in the second half of 2023. However people interviewed by the ECHO were more sceptical, pointing to a number of shops that have closed in recent years with one person comparing it to "a ghost town."
The report adds: “There’s no peak in weekend visits, demonstrating the lack of unique appeal compared to competing locations and evening visits are low reflecting the need for an improved F&B and leisure offer to drive evening footfall.” The report said this would “help to generate excitement, enhance the overall quality on offer, and drive footfall.” It also said new housing developments promised as part of the council’s draft Local Plan could help boost the high street with an extra £1.5m turnover for shops.
"The council regularly secures expert specialist opinion from outside organisations when it is not available within the authority. Comments and recommendations from these will then be considered by officers and members within the wider context of the council's regeneration plans and used and developed as appropriate to this.
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