Ryder was one of the first power publicists in Hollywood, earning the title long before it was part of the show business lexicon thanks to a no-nonsense approach
while working with publicists Nicole Perna and Dominique Appel, both of whom rose through the BWR ranks; Perna was Ryder's mentee and onetime assistant.
Just then, Ryder grabbed the wig and threw it across the room and said, "Let’s go," and away they went. “With the effects of her chemo apparent for all to see, she leapt anyway," Zellweger said. "The seemingly smallest moments of defying fear reverberate, and what results can change lives and our history."
Ryder received a diagnosis of bulbar onset motor neuron disease, a prognosis that carried a life expectancy of two to five years, and at the time she benefited from the boost of the viral phenomenon known as the Ice Bucket Challenge, which saw participants dump cold water on themselves as a way to raise awareness and funds for ALS.
Survivors include a step-brother, Stanley Schwartz, of Arizona. In lieu of flowers, Team Nanci requests that donations be made to the ALS Association Golden West Chapter atin the hope that Ryder's longtime goal of $1 million can be met. Meanwhile, a celebration of life ceremony will be held once social-gathering restrictions have been eased amid the COVID-19 pandemic.
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