Elon Musk is trying to reassure big companies that his chaotic takeover of Twitter won't harm their brands. FOX13
The rollout hours earlier of the "official" labels appeared arbitrary, with some politicians, news outlets and well-known personalities getting the label and others not. Musk seemed to acknowledge the confusion and embraced his role as "Twitter Complaint Hotline Operator" as he invited users to send him complaints.
"I just killed it," Musk responded, though at first it wasn't clear if he was referring specifically to Brownlee's label or the entire project. Experts have expressed concern that making the checkmark available to anyone for a fee could lead to impersonations and the spreading of misinformation and scams.
Esther Crawford, a Twitter employee who has been working on the verification overhaul, had said Tuesday on Twitter that the "official" label would be added to "select accounts" when the new system launches.
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