Geffen Records has appointed Aaron “Dash” Sherrod as its new president of urban A&R at Geffen Records. In his newly created role, Dash will oversee the signing and development of artists on the Geffen urban roster.
as its new president of urban A&R at Geffen Records. In his newly created role, Dash will oversee the signing and development of artists on the Geffen urban roster. He will work out of Geffen Records headquarters in Santa Monica, Calif.
During his early career, Dash worked alongside such artists as 808 Mafia, DJ Toomp, Lil Bibby, G Herbo, ASAP Rocky and others. He also worked as a composer and engineer, a video director and a manager. Elsewhere at Warner, Chris Atlas, EVP of urban music and marketing, “will be taking on a new role at the label, to be revealed in the near future,” reads an announcement from the company, which also notes that Mark Flaherty, EVP and head of marketing, will be leaving the company.
The space was previously owned by English musician and producer Trevor Horn. Under Horn’s leadership, Sarm hosted Paul McCartney, Rihanna, Dua Lipa, Madonna, One Direction, Stormzy, Lana Del Rey, Paolo Nutini, Charli XCX, Mark Ronson and Florence and the Machine.“Sarm Studios has long been an integral fixture of London’s music landscape, and we’re thrilled to be able to make it a part of the expanding Three Six Zero community,” said Mark Gillespie, CEO and founder of Three Six Zero.
Stone will be based in New York and will oversee all UBS Arena business and building operations with a specific focus on premium sales, corporate sales, event booking and driving ticket sales. She will also manage all OVG East Coast-owned and operated properties, including the Baltimore Arena, which is scheduled to open in February 2023.
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