Music in the metaverse: San Antonio rocker eyes virtual reality to grow audience, profit

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Music in the metaverse: San Antonio rocker eyes virtual reality to grow audience, profit
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Arturo Knight is among the first known musicians in San Antonio to experiment with...

In April, Snoop Dogg released afor his song “House I Built” on The Sandbox metaverse platform, featuring the rapper’s digital avatar singing and dancing.

His answer? Only if the cost of bringing virtual worlds to life comes down enough to make it broadly accessible. “This is totally feasible,” he said. “As long as they pipe the audio through properly, I think it will be kind of interesting and fun.” “There hasn’t really been a way to invest in a band unless you’re a record label,” Knight said. “So I thought, ‘How could I connect NFTs with the music and give artists the credit and money they deserve without having to search and struggle for a record label, without making the main goal of the band just to be signed?’ These NFTs are giving us opportunities.”

Knight acknowledged the recent crash of the cryptocurrency market and the drop in NFT accounts. But like other NFT enthusiasts, he is confident the market will rebound and believes musicians and technologists will lead the way into the metaverse.A breakdown of key state and local races and candidates in the May 24 primary runoff.

“It’s the same with NFTs,” Knight said. “But what if NFTs existed when your favorite band was created? Imagine investing in Iron Maiden in the 1980s?”

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