Murad, NakedPoppy, Babor and Others Are Bringing Fresh Takes to the Retinol Game

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Murad, NakedPoppy, Babor and Others Are Bringing Fresh Takes to the Retinol Game
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Here, a look inside the newest retinol launches from AbsoluteJOI by Dr. Anne, Murad, Naked Poppy and more.

Aiming to capitalize on the retinol boom — and build on the success of its Revitalize Organic Facial Oil, which taps natural retinol alternative, rosehip seed — the brand has launched its Renew Retinol Oil.

While Bisharat did not specify sales expectations for the launch, industry sources predict the Renew Retinol Oil could do around $300,000 in retail sales during its first year on the market.$49.90 at Us.babor.com, saksfifthavenue.com, macys.comDoctor Babor is betting big on retinol, starting with its Refine RX Retinol Smoothing Toner.

The product’s sidekick ingredients aim to normalize sebum production and redness while improving moisture retention as the retinol smoothens. Later this year, Doctor Babor — which states developing its Fueled by cacay oil and a Tri-RetinX Complex that blends three retinoids with fermented fruits, such as kakadu plum and avocado, the duo aims to improve skin texture and fine lines.

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