Youth television channel MTV and other stablemate channels said they will go dark around the world on Monday to mark the death in police custody of George Floyd, joining other U.S. entertainment outlets in condemning racial inequality.
MTV will be joined by its other ViacomCBS youth and music channels, including Comedy Central, CMT, and VH1, at 5 p.m. ET in an eight minute, 46 second blackout - the length of time they said that a white Minneapolis police officer last week knelt on the neck of Floyd, a black man.
“We are seeing the tragic impact of discrimination affect our community in a myriad of ways – including the disproportionate number of people of color who have been impacted by COVID-19 – another life or death fight for our breath,” Chris McCarthy, president of entertainment and youth brands at ViacomCBS domestic networks, said in an internal note to staff that was seen by Reuters.
The move by MTV follows calls by leading record labels to suspend business, delay new music releases, and pledge support for racial justice organizations in the wake of Floyd’s death. Multiple musicians, including Beyonce, Taylor Swift, Billie Eilish, Rihanna, Ariana Grande and Jay-Z have spoken out in response to the death and subsequent demonstrations, some of which have turned violent.
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