Rashida Jones says they are 'working through' where content produced by Maddow's team will live under her new deal.
Still, Jones says she thinks more ink will be spilled about the channel’s primetime plans. “I expect the speculation to continue, I expect the rumors to continue, it comes with the territory,” she said, adding that “those who know don’t talk, and those who talk don’t know.”
Jones, who took over MSNBC in February, is in the midst of trying to reposition the channel, building its dayside linear lineup around hard news programming — Jones said they want to be “clarifying the types of programming we offer, and clarifying that more overtly to the audience” — while adding more analysis and opinion shows as well as long-form content to weekend primetime.
“It is important for me that MSNBC as a brand is not just thought of as a linear channel,” Jones says, adding that convincing young consumers to pay for the cable bundle is likely a “fruitless mission.” “The goal is to bring the same connection that our audience has with our brand, take that to places where people have already started moving,” Jones says of the streaming push.
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