Mark Zoradi, a longtime former Disney executive who is now CEO of major exhibitor Cinemark, believes business comparable with what existed prior to COVID-19 won’t return until at least 2022. …
, believes business comparable with what existed prior to COVID-19 won’t return until at least 2022.
Without studio tracking research, “it’s hard to say what consumer demand is,” but Cinemark says its own research points to consumers being willing to return to theaters provided safety protocols are in place.‘s newest trailer last month suggests the younger demos will drive significant box office, Zoradi said. “That young male demo is going to be the first one wanting to come back,” he said.
Gamble said the business had been “tracking extremely well” as of the end of February, with revenue on pace to grow 5% over the prior-year period. Once COVID-19 took hold, the picture abruptly changed. Domestic theaters were closed March 17 in the U.S. and in Latin America on March 18.
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