The MotoGP world championship will showcase a new logo at the end of 2024 as part of ongoing plans to revamp the series' brand identity, Motorsport.com can confirm.
Dorna Sports, MotoGP's commercial rights holder, has been playing around with the idea of revamping its brand identity and introducing a new logo since last year. However, it was not until pre-season testing in Qatar in February that Dorna communicated its plans to the series' teams. Dorna's chief commercial officer Dan Rossomondo intends to show off MotoGP's new logo in November.
From how we treat our fans, to our partners, to our relationship with our customers. 'We want to be more consistent in our message,” adds the American, who, in his time as CCO has implemented various changes in his area of influence. The intention is that the result of this transformation will end up combining the elements that best define the championship: “Our sport is based on speed, it is innovative, technologically advanced, and our riders are extremely brave and courageous.
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