The supermarket wants shoppers to know that it will be there for them for their Christmas dinner needs.
Morrisons has revealed its annual Christmas advert that celebrates those who organise the festivities.
The supermarket hopes to reassure shoppers that just like the humble oven gloves, it will be on hand to help - by promising to provide with its Christmas range full of freshly prepared British food - while the gloves sing on for moral support. As the song builds to the chorus, the gloves jump out of drawers in a choreographed dance as the Christmas pudding gets set alight but they keep quiet when a potato is dropped.
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