Farmer Christmas is back!
“The ad follows Farmer Christmas, who we hear speak for the first time in his rich Welsh brogue, as he travels across his fields on a tractor to his festive workshop. There we see Morrisons ‘elves’ hard at work preparing festive dishes made by Morrisons.
Rachel Eyre, Morrisons’ chief customer and marketing officer, said:"We know that customers are having to manage their budgets closely at the moment but they have told us they don’t want to compromise on the Christmas meal. We’ve brought Farmer Christmas back this year to show them the food and great prices that, thanks to Morrisons foodmakers and farmers, will be available throughout the festive period, all stamped with his seal of approval.
Dave Monk, Publicis•Poke Executive Creative Director, said: “Farmer Christmas is back. This year with a twinkle in his eye and a tractor to match.” The ad was directed by Frank Todaro of Moxie Pictures and will launch on TV during Good Morning Britain on Monday November 7, followed by network TV spots that include Coronation Street, Bake Off, I’m a Celebrity and Goggle Box. It will also be shown in cinemas throughout the festive period.Morrisons is bringing back Farmer Christmas for the second year running as part of its latest Christmas campaign.
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