Teens say they spend more than four hours per day on social media.
Snapchat is the favorite social media platform among teenagers in the United States and is still growing in popularity, while Facebook's usage is minimal among teens, according to a newNearly 30% of teens say they have purchased an item directly from a social media site.Some 35% of respondents said Snapchat is their favorite app , followed by TikTok and Instagram .The surveyed teens said they spend an average of approximately 4.2 hours per day on social media.
Piper Sandler's 42nd semi-annual Taking Stock With Teens survey was conducted between August 17 and September 16 among 10,000 teens across 44 states.Determining the social media habits of young folks is of vital importance to retailers due to the massive shift from brick-and-mortar stores to e-commerce sites over the past two decades.
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