A new market research study from shows that more Americans are prioritizing live entertainment and ticketed events like sporting competitions, music concerts and theatrical productions.
Allianz Partners USA’s 15th Annual Vacation Confidence Index survey found that nearly two-thirds of Americans plan on attending a ticketed event this year, while one-fifth expect to attend three or more such events.
In terms of which types of ticketed events they’re planning to attend, over half said they’ll be going to a live concert, festival or performing arts event, a figure that’s two percent higher than in 2022. Meanwhile, 46 percent of those surveyed will be cheer on their favorite team at sporting events, which amounts to the same share as last year, but up three points from 2021.
“Travel and entertainment go hand-in-hand, and fans are eager to see their favorite performers and sports teams as they return to the stage and field,” Daniel Durazo, director of external communications for Allianz Partners USA, said in a statement.
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