Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House.
, a game that presented a radically different approach to mobile gaming, created a genre and inspired independent studios and game design around the world. The studio is tucked away in a converted warehouse in South London.
It’s a typical tech space, with a quiet ambience of concentration and creativity, filled with oversized plants and colourful shelves scattered with the detritus of modern culture, from plastic toys to stacks of board games. The company employs around 45 people, with everything brought together on this site, from level and character design to coding, sound and internal testing. Danny Gray, ustwo games’s Chief Creative Officer, explains how the game originally got off the ground.
was released in 2017 and to date the series has exceeded 160 million installs. Even though it’s been well over six years,is now in an advanced stage of production. ‘It takes a long time for that well of creativity to be replenished,’ Gray admits, ‘it’s not the kind of game you can just do with 100 similar-looking levels.’ These days, ustwo games is a totally separate company to the Shoreditch-based design agency. A new development team is also bringing a new perspective.
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