Talk of AppleTV and Disney+ dominates kids conference Mip Jr. ahead of MIPCOM
"The situation won't be as polarized," said Serious Lunch Distribution CEO Genevieve Dexter of welcoming new streamers and ending Netflix's reign.
“The situation won't be as polarized,” said Serious Lunch Distribution CEO Genevieve Dexter, which backs shows including cult hit . “Broadcasters say SVOD is fine – but not Netflix because we see them as our biggest competitor, but when HBO, Apple and all the other guys launch we'll be more relaxed.”
The needs of producers and streamers are sometimes at odds – both want to develop brand loyalty but it's the show, not the streamer, that keeps kids coming back. The mobile-first generation doesn't differentiate between screens or services.
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