BMW Group's MINI recently put out a press release totaling nearly 3,500 words for an electric vehicle concept that will never be built. It is a super cool looking electric crossover (probably the only real
nearly 3,500 words
Also, frankly, I find it hilarious, crazy, and absurd that so much writing and editing is spent on a summary of. If you want to read the flowery and enthralling 3,000+ description, “The design language of the MINI Concept Aceman heralds the beginning of a new design era for MINI,” explains Adrian van Hooydonk, Head of BMW Group Design. Design features typical of the MINI brand have always been unmistakable, Hooydonk goes on to say. “We are returning to these now, but at the same time consistently combining them innovative technology.”“With this approach we are redeveloping the MINI design icons, with all their analogue strengths, for the digital future.
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