Milton Glaser, designer of 'I Love NY' logo, dies at 91

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Milton Glaser, designer of 'I Love NY' logo, dies at 91
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Milton Glaser, the graphic designer whose ideas captured the spirit of the 1960s with a few simple colors and shapes in posters, logos, advertisements and book covers, died on Friday. It was his 91st birthday.

NEW YORK — Milton Glaser, the groundbreaking graphic designer who adorned Bob Dylan’s silhouette with psychedelic hair and summed up the feelings for his native New York with “I NY,” died Friday, his 91st birthday.told The New York Times.

His pictorial sense was so profound, and his designs so influential, that his works in later years were preserved by collectors and studied as fine art.“What I’m suggesting is we eliminate the term art and call everything work,” Glaser said in an Associated Press interview in 2000, when the Philadelphia Museum of Art hosted an exhibit on his career. “When it’s really extraordinary and moves it in a certain way, we call it great work.

Glaser actually had done design work for the restaurants at the destroyed World Trade Center complex. “It was a new use of the poster — a giveaway that was supposed to encourage people to buy the album,” Glaser told The New York Times in 2001. “Then it took on a life of its own, showing up in films, magazines, whatever. It did not die, as such forms of ephemera usually do.”

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