The UK's largest supermarket chain has said that it is 'looking for ways to make its Clubcard rewards personal and relevant to users'.
Tesco is launching new challenges that could see millions of Clubcard members earn up to £50 in points.
Set to launch on May 20, the challenge will run for six weeks and will see members who take part provided with 20 challenges based on their shopping habits. When a challenge has been completed, members will be awarded with extra Clubcard points. Out of the 20 challenges, members can select the 10 that they most want to complete. The maximum reward will be £50 in Clubcard points, which is worth £100 when used with one of Tesco's Rewards Partners that include Pizza Express, Hotels.com and Alton Towers.
Lizzie Reynolds, Group Membership and Loyalty Director at Tesco said: "We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries.
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