Microsoft pushing you to set Bing and Edge as your defaults to get its new OpenAI-powered search engine faster is giving off big 1990s energy
Microsoft wants to be your default setting
Microsoft has cuddled up with the artificial intelligence startup OpenAI, whose public-facing chatbothas exploded as users discover it can write poetry, essays, job applications, and code. Microsoft has integrated some OpenAI deep-learning technology into Bing, its ailing competitor to Google, so that the search engine can answer questions in a more nuanced way.
Rather than forcing users to ask questions in search-y language such as"biriyani recipe", the new Bing will in theory let you ask questions like"I need to throw a dinner party for 6 people who are vegetarian. Can you suggest a 3-course menu with a chocolate dessert?" And rather than just returning a list of results, Bing will present the information in a more useful way.What is less futuristic is Microsoft's maneuvering to juice its own market share as much as possible.
The new Bing is only available if you jump through some or all of the following hoops: a) sign up to a waitlist, preferably via the Edge web browser b) sign in with an Outlook email account c) log in via GitHub and/or d)"set Microsoft defaults" on your device, which might vary from picking Bing as your default search engine to just downloading the Bing app.
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