Microsoft lets ChatGPT-powered Bing off its leash – let's hope it doesn’t backfire
It worked, but it came at a cost, as Bing suddenly became a lot more boring.The last thing Microsoft wants is for Bing to be considered boring again, so it’s been understandably keen to increase the chat limit once the bugs have been ironed out, so the news that it is offering a big increase to 120, which follows an increase from 60 to 100, is certainly welcome.
Also, Microsoft’s initial limit to just five replies was seen by many to be too drastic – it certainly limited the usefulness of Bing by cutting chats short – and it took the fun out of it as well., Microsoft’s head of advertising and web services, Mikhail Parakhin, explained on Twitter that, in addition to the increased chat limit, users will now be able to have a conversation depth of eight – the limit was briefly increased from five to eight, before it was dropped back to six.
Since multiple people reached out: yesterday's Bing Chat limit switching to 6 was a regression. We should be mostly back to the normal depth 8, total 120/day. Sorry about that! Seems to be holding up fine, hope to increase again soon.Initial reports, as mentioned by Parakhin, suggest Bing is holding up well following this increase, and Microsoft’s softly-softly approach to expanding Bing’s AI chat capabilities is certainly sensible.
This whole saga does show the risks of rolling out AI features, however. Microsoft was too cavalier when it first introduced the new Bing chatbot, and then too conservative in response to the embarrassing issues that emerged. I think it should have started lower, and slowly built up Bing’s responses.slowly, for fear that people will lose interest in Bing – something the company has had to struggle with in the past, with most people using its chief competitor Google instead.
But going too fast too soon also brings risks. If Microsoft hasn’t properly fixed the underlying issues, we may see a return of Bing’s stranger side, and as entertaining as that can be, it could lead to a real PR headache for Microsoft.Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech.
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