Obama wants to offer kids something healthier than soda, but some critics say that’s not good enough.
Public health advocates have long lauded Michelle Obama for her efforts to make American food healthier — especially for kids. From her perch in the White House, she led efforts to update school nutrition standards, modernize labelling on packaged foods, persuade kids to eat more fruits and vegetables, and increase their consumption of water. She even encouraged the food industry to curb the marketing of unhealthy products to children.
Bloomberg News interviewed 12 independent health professionals and organizations and spoke with Plezi Chairman Sam Kass, as well as with members of the company’s advisory board. Nearly all of the experts conveyed their respect for Obama and her achievements in improving child nutrition. But most were critical of the new line of drinks.Plezi is entering a growing but crowded market.
Several of the health professionals characterized the Plezi drinks as an ultra-processed food, or one made largely from extracts of other foods or artificial additives. Numerous medical studies point to overconsumption of these kinds of foods as potential drivers of cardiovascular disease, diabetes, even death.
In an email, Leah Dunmore, Plezi’s CEO, said that because Plezi is a low-sugar, low-calorie product with added fiber, it’s an example of a good processed food. “[To] label Plezi an ‘ultra-processed food,’ is at best cynical if not intellectually dishonest.”In 2021, Harvard researchers found that from 2003 to 2018, sugary-beverage consumption among American children had gone down markedly, suggesting a positive impact from “broad-based public health efforts.
But several experts argued that fortification, or adding nutrients like fiber to foods, doesn’t necessarily make those foods healthy. It hasn’t been shown to prevent chronic food-related illnesses like diabetes and cancer, Mande said.
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