Eagle-eyed viewers may also spot a playful nod to Asda’s 2022 Buddy the Elf ad
Following the release of its Christmas teaser on 1 November, Asda has today unveiled its 2023 Christmas ad, in which Michael Bublé and his trademark charisma steal the show. Premiering today, November 4, at 9.15pm on ITV in The Voice ad break, the new 90-second Christmas TV ad sees Bublé commence his role as Asda’s inaugural Chief Quality Officer.
“Products to approve – so bring Mr. Bublé your best”, orders an Asda colleague, once Bublé has finished requesting a “clean up on aisle five” – something he’s ‘always wanted’ to do. As he walks into a room full of Asda colleagues eagerly awaiting his arrival, he admonishes the fishmonger who has tried, again, to push mackerel for Christmas dinner this year.
as Bublé taste tests the various pigs in blanket flavours. Bublé quick to dismiss the maple-covered sample as “so last year” – a nod to Buddy’s proclivity for sweet treats, and the tray of samples he scoffed in 2022.
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