Consumers are increasingly skeptical of the metaverse. Brand marketers disagree.
Fifty-one percent of marketers named AI as their biggest tech investment priority in a survey of 408 executives conducted by research firm Advanis on behalf of marketing automation software maker Sitecore last month, compared with 8% who placed the metaverse at the top of the list. When asked where the money to fund these AI initiatives might come from, 48% of respondents pointed to their metaverse budgets.
So it is striking that many big brands still say they will continue making long-term investments in the immersive, three-dimensional digital experiences that define the metaverse. Roblox, which lets players drop their avatars into millions of 3-D virtual experiences, is on track to double the number of branded worlds it hosts this year after recording about 100 in 2022, a spokeswoman said.
Mastercard spends a relatively small amount on marketing campaigns in multiple metaverse platforms to ensure that it won’t miss out whenever one eventually reaches significant scale, Mr. Rajamannar said, citing Meta’s Horizon Worlds in addition to Decentraland and Roblox.
“It’s one component, and that one component is not going to make or break our budget,” Mr. Rajamannar said of the metaverse. “So therefore, I’m not particularly worried if this whole investment goes to waste because that’s part of the game, right?”Photo:
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
EUR/USD rebounds from 1.0900 as tight US labor market cools down furtherThe EUR/USD pair has sensed support after dropping to near the round-level support of 1.0900 in the early Asian session. The major currency pair has a
続きを読む »
Borrowing from key Fed lending facilities cools a bit in latest weekFederal Reserve lending to financial institutions eased modestly in the latest week, central bank data showed on Thursday, in a sign that financial sector woes that began last month may be beginning to settle down.
続きを読む »
Breakingviews - WWE and UFC merger mania is quite the production: podcastThe wrestling heavyweight has agreed to merge with Endeavor’s mixed martial arts franchise in a $21 bln deal. In this Viewsroom episode, Breakingviews columnists discuss why the transaction makes sense strategically, but the financial logic is contorted.
続きを読む »
WWE and UFC merger mania is quite the production by ViewsroomThe wrestling heavyweight has agreed to merge with Endeavor’s mixed martial arts franchise in a $21 bln deal. In this Viewsroom episode, Breakingviews columnists discuss why the transaction makes sense strategically, but the financial logic is contorted.
続きを読む »
WWE and UFC merger mania is quite the production by ViewsroomThe wrestling heavyweight has agreed to merge with Endeavor’s mixed martial arts franchise in a $21 bln deal. In this Viewsroom episode, Breakingviews columnists discuss why the transaction makes sense strategically, but the financial logic is contorted.
続きを読む »
Decentraland Metaverse Fashion Week attendance plummets 76% amid 'worrisome' trading volumeJudging by fashion week attendance, trading volumes, number of active buyers and sellers, the metaverse platform's days could be numbered.
続きを読む »