It’s kind of hard to see how it promotes the metaverse.
). It evokes a strange mix of nostalgia — and the slight fear — associated with a childhood spent around unsettling animatronics, all while simultaneously giving offThe commercial opens in a Chuck E. Cheese-esque environment — so cleverly called Questy’s — with a fuzzy animatronic dog, a pink six-armed creature, and two penguins performing Simple Mind’s “Don’t You ” on stage at the arcade.
The same woman who pulled the dog out of the trash compactor puts the animatronic on display at a space center, fixing it in a stationary pose pointing towards the cafeteria. A young man trying out the center’s VR exhibit takes off his Quest 2 headset and somehow gets the idea to strap it on the animatronic dog.
” episode, which features a virtual world where the elderly and consciousnesses of dead people thrive.In the second-to-last scene, “Don’t You ” resumes playing, and the ad shows all four friends — each at new locations — happily dancing with Quest 2 headsets on, as the words “Old friends. New fun,” pop up on the screen. It ends with the animatronic dog, still outfitted with Quest 2, howling in the now-closed space center.
Am I supposed to feel happy at the end of that commercial? The reality that the animatronic dog is likely to get his headset ripped off as soon as the space center opens has left me feeling empty inside — or maybe I’m just reading too much into it. This may be the reality that Meta wants to rebuild, but, if anything, it’s that depressing realization this ad draws attention to even more.Subscribe to get the best Verge-approved tech deals of the week.
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