A new way to follow updates on Instagram.
Meta is introducing its own take on Telegram channels with broadcast channels on Instagram, CEO Mark Zuckerberg announced on Thursday via, well,With the new format, creators can broadcast messages and updates to a broad audience of followers that opt in to following the channel. Followers will not be able to post in the channels, though they can emoji react to posts and vote in polls.
Down the line, channels will “support collabs with guest appearances, AMAs and more,” Zuckerberg says. Channels are only available on Instagram to start but will be coming to Messenger and Facebook “in the coming months.” Right now, the feature is in testing with a select group of creators, including snowboarder Chloe Kim and streamer Valkyrae, who will be starting their broadcast channels over the course of Thursday. Meta does haveIf you get access, you can start a channel from your Instagram inbox, and soon, you’ll be able to pin the channel link to your profile to make it easier for others to join. Channels can be open to all of your followers, but you can make them exclusive to paid subscribers.
The new channels could be a very useful new tool for creators to share updates with their communities. And given the
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