BRUSSELS : Meta Platforms was hit with 11 complaints on Thursday over proposed changes that would see it use personal data to train its artificial intelligence models without asking for consent, which may breach European Union privacy rules.
Advocacy group NOYB urged national privacy watchdogs to act immediately to halt such use, saying recent changes in Meta's privacy policy, which come into force on June 26, would allow it to use years of personal posts, private images or online tracking data for its AI technology.
Meta has cited a legitimate interest for using users' data to train and develop its generative AI models and other AI tools, which can be shared with third parties. "The European Court of Justice has already made it clear that Meta has no 'legitimate interest' to override users' right to data protection when it comes to advertising," he said.
"Shifting the responsibility to the user is completely absurd. The law requires Meta to get opt-in consent, not to provide a hidden and misleading opt-out form," Schrems said, adding:"If Meta wants to use your data, they have to ask for your permission. Instead, they made users beg to be excluded".
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