Meta has launched a new ad campaign in the US attacking iMessage and promoting the privacy and security of WhatsApp.
that pokes fun at the green and blue bubbles on iMessage while promoting end-to-end encryption on WhatsApp.“WhatsApp is far more private and secure than iMessage, with end-to-end encryption that works across both iPhones and Android, including group chats,” Zuckerberg said, picking a fight with Apple over one of its most important services.
“With WhatsApp you can also set all new chats to disappear with the tap of a button,” added Zuckerberg, twisting the knife. “And last year we introduced end-to-end encrypted backups too. All of which iMessage still doesn’t have.”Will Cathcart, head of WhatsApp, published a series of tweets going into even greater detail about the privacy and security WhatsApp offers over iMessage:
If you have an iPhone, you’ve probably noticed when your texts change color out of the blue. That means your message was sent via SMS. This reduced privacy – happens without warning or your consent. WhatsApp is far more private and secure for many reasons.
The ad campaign is much more than just the billboard in New York City. Meta spokesperson Vispi Bhopti told that ads “will appear on broadcast TV, digital video, outdoor, and social across the United States,” as well as on billboards in California.
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