Meta develops AI targeting system to show housing ads to wider range of users
" or"Special Ad Audience" tool that used machine learning methods to group users with common backgrounds, allowing advertisers to automatically target specific audiences.
"The VRS is an offline reinforcement learning framework with the explicit goal of minimizing the variance in number of ad views between people who have seen the ad and the broader eligible audience of people who could have seen the ad,"The system starts by measuring the distribution of users from different ages, genders, and ethnicities to whom an advertiser wants to show their ad.
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