Merit Beauty is loved by BellaHadid and sells one product every 17 seconds.. and it's about to launch in the UK 😱
When a brand's reputation precedes it, I want to get involved. Before Merit even landed here, it had picked up a celebrity fan following. The minimalist aesthetic and approach to yummy formulas packed with nourishing vegan ingredients is what earnt Merit the hype. And the brand's glowy-natural approach to makeup has coincided fortunately with the boom in barely-there makeup trends.ever since I saw someone apply it on TikTok.
The product consistency is a little thinner than I'd expect from the premium branding, so I was a bit disappointed by how much product I had to apply to get my desired lip-glow finish. However this does mean it's a product with range, as it allows for layering so you can create a toned down look up to glossier lips, which I prefer. I appreciate how it didn't feel sticky on my lips, , but this one felt super lightweight throughout the day and it did keep the dryness away. Not bad.
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