Merida reports significant slump in sales
Merida has reported a fall in sales and profits for the start of 2024, following on from a challenging 2023 as the bike industry continues to battle through difficult times.
The figures represent a continuation of the challenging times for the bike industry felt during 2023, Merida reporting that sales were down to TWD 27.16 billion last year, a decline that has followed the brand into 2024. "With the launch of new models, Giant expects to see continue sales growth in China," the brand predicted, adding that its new TCR model had"received positive feedback from Chinese consumers" at the China Bicycle Show earlier this month.We’ve noticed you’re using an ad blocker. If you like road.cc, but you don’t like ads, please consider subscribing to the site to support us directly. As a subscriber you can read road.cc ad-free, from as little as £1.99.
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