Mercedes will remain in Formula 1 even if the sport doesn’t mirror the road car division’s move towards selling only electric cars by 2030, CEO Ola Källenius has revealed
added: “I don't want to speculate about that. All I know is that Formula 1 will always remain the pinnacle of motorsports.”
He also talked about the surge in interest in the sport among younger viewers as being key to Mercedes’ continued involvement, saying: “It's growing significantly, especially in the younger demographics. The Netflix Drive to Survive series has been a game-changer in that. So we're happy to be part of that show and be one of the forces in Formula 1, exploiting it both for our technological development but also for marketing.
Talking about last season’s finale, in which Lewis Hamilton was denied the championship when the sport’s rules were inadvertently broken by the race director at the final event in Abu Dhabi,added: “It was extremely emotional. You go from hope to despair inside seconds sometimes in sports. “But that's the thing about sports. You take a hit but you stand up again. As a competitor, you go back out onto the track again and continue to fight.”
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