Twitter’s algorithmic retooling and the way it slingshots users into the global spotlight is making things a bit more complicated.
“I don’t want to bother people,” says Derek Guy, the menswear writer from California behind the @dieworkwear Twitter account, which in recent weeks has been inescapable for a large proportion of Twitter users—. “I’m not the one deciding to go into people’s timelines,” Guy adds. “It’s just how the algorithm works.”
Such a significant change in how people encounter online fame and notoriety could require a shift in how we think about the impacts of social media, says Cobbe. “Lots of people have commented on the problems of platforms’ algorithms promoting hate speech and conspiracy theories and content that could be harmful to people’s mental health,” she says. “But the less-talked-about other side of this is that people can have their thoughts amplified to audiences they maybe don’t expect.
In recognition of this, Twitter users might have to be a bit more conscientious when they tweet. There are signs that’s already happening. Some users, when confronted by Guy’s unbidden tweets in their timelines, chose to attack him or mock him to their followers, tagging him in. Others were no less frustrated but deliberately avoided tagging him—as. But a third group has chosen to take a different tack: Rather than howling about the intrusion, they moderated their approach.
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